The “gram” has become one of the most popular social media platforms for the general population. With over 1 billion active users, Instagram now helps businesses reach a vast audience and acquire new customers. However, to make the

The worldwide pandemic boosted the development of digital marketing. As face-to-face contact suddenly fell out of favor, businesses and consumers alike immediately switched their focus and activities online. What will be the digital marketing trends in 2023?  Let

Introduction A content marketing strategy is not optional; it is essential. Recent research conducted by the Content Marketing Institute. It revealed that more than 80% of B2B marketers claim to have a content marketing strategy, but only a

Introduction With a sizeable portion of the world's population using social media, it is crucial for your company to have an efficient social media strategy that enables you to connect with your target market. To achieve the results,

Introduction: Digital marketing agencies are a dime a dozen in Kolkata. But are they worth it? This is a question that plagues many businesses that are looking to take their business online. The answer, unfortunately, is not a

The internet is the biggest source of information globally. No wonder, digital marketing has completely overrun traditional marketing. Still, many companies are yet to take the plunge. While they may feel that digital marketing will not add much

Marketers are always on the search for effective marketing strategies. In this context, most marketers find email and social media marketing to be extremely effective. So, the thought that Social Media Marketing Vs. Email Marketing, Which Is Better might arise

Are you aware of the competition you are up against? What are your competitors doing? Why is competitor analysis important ? The goal of competitor analysis is to become aware of your competitors to provide an edge over

OVERVIEW An organization will need to widen its spectrum of marketing if it wants to bring about unprecedented success in its business. With unparalleled growth in technology, Digital marketing has become one of the most efficient tools of

What is social media marketing? It is a new-age technique of using the internet to promote businesses, e-marketing and digital marketing for through social media platforms and websites. It has completely changed the internet and also the whole

The world of digital marketing has held the word of advertisements and sale of products in its palm. It has replaced the archaic and obsolete mode of manual advertisements for putting up billboards and posters. It is easy

With the advent of technology, the archaic mode of advertisements and marketing became obsolete. The flourishing digital marketing has held the world of merchandise and goods in its palm. The congeneric growth of social media and digital technology

The web giant, Google has been ruling the world, is a dream company for most tech and engineering graduates around the world. The web giant is set to turn 22 this year. Here are some interesting facts about

  Content marketing is mainly a strategy adopted by marketers in order to attract a well-defined audience. Content marketing involves the creation of relevant and valuable content that helps the business of your company to grow by reaching

Before getting into the graphic design tips for the beginners, we all must get ourselves familiar with the concept and idea of graphic design. With the term graphic design, we may get some idea about the basic concept